STEP 1
INTAKE
THE PILOT PROTOCOL
We promise measurability, not 34%.
8–12 weeks
The pilot runs in season, over enough departures to measure. Short enough to decide before the season is over.
One departure time stays fixed
One departure time keeps today’s price. We compare a sailing with itself, not with a different tour.
You approve before we write prices
Every price change goes out only after your approval. Nothing reaches your booking system without your say.
Stop if it does not measure
If that sailing does not beat its own baseline, we stop. No lock-in.
Autumn
Connect the till and build the cost card. No price writes.
Winter (if possible)
Measurement starts. One departure time stays fixed.
After 8–12 weeks
Stop, or continue at €2,500 a year.
STEP 2 - 8 TO 12 WEEKS
PILOT
SAME TWO-HOUR CANAL TOUR
- Mon€22
- Tue€22
- Wed€22
- Thu€22
- Fri€22
- Sat€22
- Sun€22
- Mon€18
- Tue€18
- Wed€20
- Thu€22
- Fri€26
- Sat€29
- Sun€24
Same tour. Different departure time. Only one side gets advice.
STEP 3
MEASURABLE RESULTS
No fee until the measurement is finished. Then €2,500 a year, or we stop.